Meet Harry Dare
We dare you to find a better National Sales & Marketing Manager!
In this installment of our Meet the #DBcrew series, we're proud to introduce Harry Dare, National Sales & Marketing Manager at Darling Brew since May 2021.Â
"I've enjoyed looking after the sales and marketing function for Darling Brew on a national basis thoroughly so far. From a team cohesion point of view, a lot of credit is due to MD Tewie Roos. It's a fantastic group of people I'm working with, the management team and the rest of the staff. There is a great vibe, and everyone is at the top of their game," says Harry.
Harry has been working in the liquor trade for over 25 years, most recently as a consultant to the industry and prior to that as marketing director for DGB, and has looked after International brands like Jägermeister, Veuve Cliquot and Jim Beam, and was responsible for creating brands like Po10c, Tang Sour Apple, and Zappa Sambuca.
Harry cut his teeth in door-to-door sales at the outset of his career, which was a great foundation in the sales environment. After that, he joined multinationals and spent time working for Gilette and Kimberly-Clark, before joining DGB to work on the International portfolio and the development of local brands. Currently based in Johannesburg, Harry and his family look forward to making a move down to the West Coast soonest.
"When Tewie suggested that I make a move to join the team on the West Coast, my answer, and that of my family, was a resounding yes! My son is finishing Grade 12 this year, and as soon as that is done, we will start the process of moving down. It's going be a great new adventure for the family," Harry enthuses.
"I can't wait to be based at the brewery and interact with my colleagues on a daily basis as opposed to video conferencing the whole time. This one-on-one interaction and personal involvement really make all the difference in what I am able to achieve and facilitate as National Sales & Marketing Manager."
Harry says that one of the stand-out reasons why he decided to make the move to join the DB crew was the premium image and consistency of the Darling Brew portfolio.
"I personally love the Warlord and Longclaw, but quite frankly I think that all of the beers are quite spectacular. It's a great-looking portfolio of products, with some fantastic support material. All of which contributes to building a strong brand.
"We currently have plans for a number of fabulous additions to the product portfolio, with a few interesting surprises, it’s going to be great fun putting these together. Right now, the latest additions to the JUST family, JUST RIGHT and JUST NAKED, are hugely exciting, and “just” around the corner! The launch of this premium beer family is set to be a gamechanger in terms of market share for Darling Brew," says Harry.
In his free time, this go-getter loves playing and watching sport. He has run 35 marathons over the years, including the Comrades and Two Oceans, and also did a stint with Radio 702 as one of their sports presenters.
"With the move down to the Western Cape now imminent, I might now have to look at switching allegiance and becoming a Province/Stormers supporter. Fortunately, I think I'll look great in blue and white stripes," he quips.
We are looking forward to having Harry around in the flesh, but in the meantime, his remote contribution has been invaluable to our team. Here's to many more years of taking the Darling Brew brand onwards and upwards 🍻
1 comment
Dear Harry
I am writing to inquire about the possibility of sponsoring our upcoming TV show. We are excited about the potential of our show, and we believe that your brand would be a perfect fit as a sponsor.
Our show will be a high-energy program that will appeal to a wide audience. We believe that your energy drink would be an ideal product to promote during our program. Your brand’s commitment to providing people with the energy they need to tackle their day aligns perfectly with the message we want to convey on our show.
As a sponsor, your brand would receive significant exposure to our audience. We plan to promote our show heavily through various channels, including social media, print ads, and billboards. Additionally, we will prominently feature your brand during the show, including product placement and branding in scenes.
We are confident that this partnership would be mutually beneficial. Your investment in our show would help us produce high-quality content while providing your brand with valuable exposure to our audience. We would be happy to discuss further the details of our proposal and answer any questions you may have.
Thank you for your time and consideration. We look forward to the opportunity to work with you.
Best regards,
Tshepo Khunong