WE’RE HIRING: ON-CONSUMPTION SALES REPRESENTATIVE (Western Cape)

 

Location: Western Cape
Reporting to: National Sales Manager

The Role

We are looking for a dynamic, results-driven professional to grow and manage our on-consumption sector in the Western Cape. This role is ideal for someone who knows the craft beer scene, has hands-on experience with draught and tap systems, and thrives on building long-lasting relationships. 

Key Responsibilities

  • Grow and strengthen Darling Brew’s on-consumption footprint across the Western Cape
  • Build and maintain strong relationships with restaurants, pubs, guesthouses, airlines, and lifestyle venues
  • Identify and develop new business opportunities
  • Manage draught assets, ensuring tap systems and brand visibility are always at their best
  • Use CRM tools to maintain customer relationships and track performance
  • Represent and live the Darling Brew culture in every interaction

Who We’re Looking For

  • Confident, results-driven, and professional
  • Strong knowledge, experience, and proven track record in the South African craft beer industry
  • Experience in on-consumption sales (draught and tap systems essential)
  • Matric / Grade 12 minimum (tertiary qualification advantageous)
  • Contactable references required
  • Passionate about craft beer, sustainability, and authentic South African brands
  • Energetic, grounded, and thrives in a fast-paced sales environment
  • Excellent negotiation, self-motivation, and independent problem-solving skills

What We Offer

  • Competitive salary with performance-based incentives and company perks
  • Opportunity to be part of a leading, award-winning craft brewery
  • A culture that values sustainability, innovation, and community engagement

To Apply
Send your CV (with contactable references) to: carl@darlingbrew.co.za

Subject line: On-Consumption Sales Representative Application, Your Name and Surname

Applications close on 14 November 2025

About Darling Brew
Darling Brew is one of South Africa’s most recognised craft beer brands. Established in 2010 in the West Coast town of Darling, we are Africa’s first carbon-neutral brewery, setting the standard for sustainability and operational excellence.

We aim to be a premier lifestyle brand, crafting innovative, authentic products of exceptional quality. Our commitment to sustainability, community engagement, and core values drives us to inspire adventurous living while making a positive impact on people and the planet.

We welcome applications from all qualified candidates and value diversity in our workplace.

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