The challenge? 11 LANGUAGES. 3 LAGERS. 1 SONG. Darling Brew is looking for a super catchy, foot-tapping anthem to provide the auditory backdrop for our refreshing and locally lekker JUST family. The dream is a colourful, inclusive, multi-cultural song that appeals to all South Africans and it should be the kind of song that gets everyone on the dance floor to dance and sing along at the top of their lungs.
This tune will become a staple for the winning performers at our DB Tasterooms in Darling, Woodstock and Dorptoe; as well as, DB Adventures Festivals & Events PLUS be utilized for future JUST Beer marketing material. However, we also hope that it will be such an incredible combination of awesome and ayoba that it will naturally gravitate towards finding a foothold on our South African charts, stations, streaming sites, and more. We made beers JUST for our nation, now we ask the nation to make a song JUST for our beers.
WHO CAN ENTER?
ANYONE AND EVERYONE! This includes professional musicians, garage bands, djs, songwriters, producers, amateur hopefuls, shower singers, etc.
WHAT CAN YOU WIN?
The winner of the JUST Make Music song competition will be offered Darling Brew sponsorship in return for the full rights to song, including:
R40 000 cash contribution from the Darling Brew team and JUST Make Music co-sponsors to the creator of the final winning song.
Support at gigs in 2023 such as merch, tour vehicle branding, posters, JUST giveaways at live events & portable draught-dispensing unit (where possible).
Opportunity to play at Darling Brew Tasterooms & DB Adventures at standard rates including DB Summer Festival + DB Winter Festival.
HOW TO ENTER?
3 simple steps to entering JUST Make Music = Download, Compose and Submit.
IMPORTANT! All Entrants MUST complete the online Entry Form.
We've written a brief to guide you or your band on what exactly it is we are looking for! We've added all the info to this landing page but also created a downloadble or printable JUST Make Music brief!
Write, play, compose, sing & do whatever you need to do to develop your creative execution for the JUST Make Music Brief. Create a Video, Audio, Lyrics as Image or Document or post an online social media submission - download brief or view entry form for accepted formats.
Now that you have your winning song, all entrants MUST fill out the JUST Make Music Entry Form to complete your entry! Then you can go ahead and read up on what happens post-submission below.
HOW WILL IT WORK?
Write your song in any way you want. Just you and your guitar; you and some electric loops; you and your whole band, symphony orchestra, etc or even just you and a piece of paper or an incredible track you've produced. All up to you! Go bos.
The competition will run for 12 weeks. From *** until *** 2022. Aim to get your entry in as soon as possible as we will be sharing selected entries on our Social Media accounts to start receiving engagement for votes!
Complete the online JUST Make Music Entry Form (This is important even if you enter online). We will do a weekly review of all entries received and JUST Beer prizes will be awarded to voters as well as musos as we share the entries on our platforms to see what the nation likes!
Next come the sing-off! The 12 Top Entries (as determined by online engagement, Darling Brew Judges and JUST Make Music team) will compete in a live-streamed sing-off, all 12 finalist submissions will be added to a voting page and voting will open on the DBshop.
Winners get recorded… Based on online votes, #JUSTMakeMusic engagement and Darling Brew feedback, 3 finalists are invited to record their JUST song in a professional studio and also record an additional original track.
Perform at the DB Winter Festival. The finalists will be invited to play their songs LIVE at DB Winter Festival on 16 July, where the ultimate winner will be determined & crowned by the crowd's feedback and panel of Darling Brew Judges!
One of the major things that will happen after submission is that we'll be looking at online engagement of submissions by either:
1. Checking up on the hashtag #JUSTMakeMusic where you have posted your content using the hashtag!
2. We will post content using the hashtag and submissions received directly via thhe Entry form (such as lyrics or tracks etc.) and also monitor the engagement from our communities on these posts.
SO... In a Nutshell... super important to use the #JUSTMakeMusic hashtag as all the comments, likes, shares, and audio usage from your post will count towards your votes - but we can only find it if you use the hashtag!
NOW ABOUT THE SONG….
So, what should the song be about? We’re looking for a tune that places an emphasis on similarities instead differences, and celebrates the coming together of all South Africans around an icy-cold, uncomplicated beer. The JUST Beer tagline is ’11 languages, 1 beer’, and this should give musicians plenty to play with. For instance: IBHIYA, BEER, UBHIYA, BIRI, BIYA, BIRI, BIER, BIYA, IBHIYA, BHIYA, BIRI.
It doesn’t matter what language you speak – certain songs have universal appeal. Think along the lines of Sweet Caroline (Neil Diamond), Zol (Max Hurrel), I Got a Feeling (Black Eyed Peas), Don’t Stop Believing (Journey), Gimme Hope Jo'anna (Eddy Grant), Special Star (Mango Groove), Kaptein (Kurt Darren) etc. This is the type of song we envision for our JUST brand as well!
Quite a vibe already, don’t you think? Could form the base of a very catchy chorus – but in the end the creative choices lie with you! You should also bear in mind that this song is created to showcase our JUST portfolio of premium beers, which includes:
The JUST Family Flagship, at 5.7% - JUST Beer is one of SA’s strongest lagers, naturally brewed, using superior ingredients, remaining preservative-free with crisp flavour.
A lighter lager - that looks right, feels right, tastes JUST right! At 4.2% alcohol, JUST Right doesn’t quite qualify as a light lager, but is the lighter lager in the JUST family.
All the great beer flavour of JUST Beer and JUST Right, but... JUST Naked (AKA stripped of its alcohol) at 0% alcohol content. This KAALGAT beer can be enjoyed anywhere, anytime!
Without restricting the creative process, we would like where possible the song to communicate that nothing is quite as agreeable as a beer – it’s the one thing that ties most (if not all) South African social gatherings together. And in the end, it’s JUST malt, hops, and water. JUST Beer.
Here are a few associative words you can keep in mind: Enjoyment, Relaxation, Party, Bonding & togetherness, Fun & good times, Taste, Refreshment, Family & friends, ‘South African-isms’ such as: eish, lekker, yebo, kuier, dop, braai, jol, etc.
Happy writing! We can’t wait to hear your tunes and see what you come up with – JUST write your heart out...